Microsoft adCenter Labs Analysis of Hivearchive.com
June 26, 2006 at 03:15 AM | categories: microsoft | View Comments Microsoft adCenter Labs has interesting demos of algorithms they are using to help target their ads. Google obviously has similar tools, but they have kept them internal (probably to keep spammers and SEO guessing). I ran through some of them for this site. Results follow. Content Categorization:Demographics Prediction: Gender: Male Oriented Age: 25~34 Oriented Online Commercial Intention: Result: NonCommercial (Page) Probabilities for Each OCI Type: NonCommercial Prob.: 0.91448 Commercial-Informational Prob.: 7.6531e-002 Commercial-Transactional Prob.: 8.9882e-003
Categories Confidence
Computing\Software 0.110 People & Chat\Homepages 0.063 Computing\Internet 0.061 Entertainment\Games 0.050 Computing\Computer Science 0.050 Computing\Networks & Comm. 0.036 Computing\Sales 0.032 People & Chat\Email 0.029 People & Chat\Forums & Lists 0.027 Computing\Multimedia 0.025 Entertainment\Humor & Fun 0.024 Computing\Hardware 0.023 People & Chat\Chat 0.022 Entertainment\Music 0.020 Computing 0.01